Another week, another best practice for “Increasing New Account Sales”! This week, we will share with you the third best practice as discovered through a series of interviews with top account acquisition reps. Best practice #3 is: Top Hunters use insights to generate interest with target accounts.
Based on the Harvard Business Review article “The End of Solution Sales” there has been a ton of buzz in the marketplace about insights. It seems like every sales executive that I speak with mentions something like “Our people need to use insights when selling.” However, like most buzz-worthy topics, many organizations have a very difficult time figuring out what they mean for them and how to apply them in a way that leads to improved results. The Top Hunters that we spoke with provided some great, practical tips for using insights to generate interest that you can apply within your organization.