I was participating in a roundtable discussion with several business owners the other day and the topic of CRM systems came up. Every single person at the table let out a unanimous groan and immediately commented on how difficult the systems were to manage. Even more troubling for the group was that they had not seen any real increase in sales as a result of implementing the CRM systems. I found this discussion to be very interesting because despite these businesses varying in size from a few million to hundreds of millions in revenue, I have had the exact same conversation with Fortune 500 sales executives.
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