Selling Innovation Requires Understanding Customers and Being Curious
In previous installments of this series on the seven deadly sins impeding your sales team from successfully selling innovation, we defined innovation and discussed the importance of understanding the customer’s business and how your company can help customer’s innovate. Once your sales team has avoided these first 3 sins, you want to be sure they dodge sins four and five by:
- Understanding which customers are good targets for innovation
- Being curious