In this part of the series on 6 Key Elements to Effective Sales Transformation, we focus on sales and marketing alignment. The end of the year is one of those treasured times that offers the opportunity for genuine reflection and contemplation of what has occurred over the past year and what will occur in the year to come.
UPDATE: Great event with 50+ attendees. Thank you to everyone that attended the meeting. Special thanks also to our panelists that provided valuable insights into leading in an environment with an accelerating pace of change. Some great questions also from the participants that the panelists further provided guidance.
In this part of our series on 6 Key Elements to Effective Sales Transformation, we focus on sales force strategy. Over the past year, I have had the opportunity to speak with hundreds of CEO’s, CMO’s, Business Unit Leaders, Chief Sales Officers, Strategy Leaders and other executives. One of my favorite questions to ask them is: What is your sales force strategy? The reason that I love this question so much is that how a person answers it reveals a tremendous amount about the lens through which they view their business and the world.