Update: The Sales Execution Effectiveness survey is now closed. Thank you to everyone that provided input.

We are analyzing the results and preparing the report. If you would like to participate in future SOAR research initiatives, please use the space near the bottom of the page to provide us your email address. See the area on the page that says ‘Join our mailing list to be notified of upcoming events, new research, and latest blog posts!’

In today’s marketplace, one thing that stays top of mind in sales organizations is that “we could be/should be doing better than we are now”.  Sales leaders know the pressure of growing revenues and profits, quarter after quarter, year after year.  Even after the best months, quarters and years, the expectations require more. If the growth falls short, it may take a long time to diagnose. Even when the growth meets (or exceeds) expectations, the exact reasons may not be evident (and therefore, not easily repeatable).


For this research, we collected data from sales leaders, sales managers and front-line sales personnel to better understand the levers of sales execution effectiveness. Respondents completed an online survey covering the areas of customer value, sales process, account management and sales roles.

SOAR Performance Group invites you to participate in our Sales Execution Effectiveness Study. The focus of this study is to provide a benchmark of how effective sales organizations are being in executing their sales strategies. Your responses will be held in the strictest confidence and used to only produce aggregated summaries. There are only 25 questions so it should not take long to complete.

The survey covers 4 areas:

  • Customer Value
  • Sales Process
  • Account Management
  • Sales Roles

In return for completing this survey, we will send you a complimentary copy of the summary findings when the analysis is completed. This summary can help you better benchmark your organization. We further promise that you will not be contacted by any salespeople.

For more on this topic and other areas of SOAR thought leadership:

2016 Sales Execution Effectiveness Research Study Launch