If you had a dollar to invest in your business, how would you decide where to invest? We realized that many of our clients are facing this question, and are struggling to come up with a good solution. This prompted us to investigate how other companies are handling investments so we could find the answer.
A common theme we have seen over the past two years is increasing investment into key accounts, which lead us to wonder:
- Why are customers choosing to invest in key account management?
- What has the return on their investment been?