A new generation of buyers has grown up with the subscription buying model, a model promoted every day through the proliferation of apps offering everything from fitness to finance – all delivered at the tap of a finger.
In his book, Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, Tien Tzuo, founder of Zuora, says executives need to think about how their companies will thrive in a subscription business. According to Tzuo: “If you’re not shifting to this business model now, chances are that, in a few years, you might not have any business left to shift.”
Will It Be the Same “Old” Sales Kick-Off Meeting?
In This Issue of the SOAR Report:
- Launch: SOAR Change Velocity Kick-Off (CV-KO) Meeting Methodology to Get Ahead of the Numbers
- Blog Post: 5 Ways to Guarantee a Bad Sales Meeting
- Upcoming Event: Chicago Sales Leadership Community Meeting on September 15th – Aligning Sales and Marketing
- Upcoming Event: Atlanta Sales Leadership Community Meeting on October 6th – Improving the Buying Experience
In the middle of the summer, are you already starting to think about January? If so, it might be about the summer days being too hot. If you are a sales leader, it is more likely about the need for a quick start in the new year after a strong finish in the current year.
Why do you need a perspective going into the New Year? People with a perspective have a point of view, they engage more, and are able to see the world differently.
I took a drawing class last year called “Drawing on the Right Side of the Brain.” To say that I did not receive the gift of drawing is a little bit of an understatement. Writing words is relatively easy, but drawing a straight line even with a ruler has historically been a challenge for me. Can you relate?
Now, “Drawing on the Right Side of the Brain,” for all of those who remember some of the “brain” anatomy, is all about engaging the creative right side of the brain. The left is the more logical side of the brain. A number of interesting things occurred as I was instructed on drawing and worked through the activities during class.
Before we get to that, you are probably wondering what all this has to do with growing your business, improving performance, driving change, sales or sales leadership topics that I usually comment on. Stay with me! Here’s what happened:
You Must Uncover Why Customers Want #Innovation and How It Helps Them https://is.gd/YUTzJA #effectiveness #process
The 7 Best Practices of Top Sales Hunters to Increase New Account Sales https://is.gd/WbSShN #roles #talentmanagement