Have you ever wondered how your sales team can more effectively use social media as a part of the selling process? You are not alone! Many sales leaders have realized that social media is a major force impacting the business landscape. Few seem to have a strong grasp of how to harness this force to make an impact on their results. A recent Atlanta Chapter meeting of the Sales Management Association addressed the topic of “Sales Success in a Social Media World.” The event featured an expert panel of Barbara Giamanco, President of Social Centered Selling LLC and Frank Iannotti, Area Vice President of Enterprise Accounts at Salesforce.com. Throughout the discussion, the panelists shared some of their secrets for success with Chapter members.
As a sales manager, you have probably heard that your sales reps should be using social media for prospecting. In fact, at a recent Board Luncheon for the Atlanta Chapter of the Sales Management Association, using social media for selling was the #1 topic of interest. Here are 6 tips that you can use to more effectively coach your teams to use Social Media when prospecting:
As a sales leader in the software industry for over 17 years, I frequently heard the phrase “this is a changing business environment.” Little did I realize how much change could occur in just 5 years. Change to me always represented opportunity as it drove new customer wants and needs. As with many sales leaders, this created the need to adapt the execution of my team’s sales strategies. This need for staying attune to the rapid rate of change and appropriately adapting the execution of your sales strategy sparked a lively conversation at a Sales Management Association (SMA) Chapter Meeting.
Every sales strategy shift comes with optimistic hopes that employees are going to make the changes required to ensure success of the strategy. While hope is always important, the reality of sales roles is that compensation plays an important part in motivating behavior. Therefore as a sales leader, when you adopt a new sales strategy, it is important to ask yourself – “how am I going to connect compensation to successful adoption and execution of the strategy?”
If you were thinking about the qualities of a top performing sales person, one thing you might note is that top performing sales people like a good challenge. If they did not enjoy the challenge of sales, the thrill of pursuing an account and winning it, they probably would not be top salespeople. The same can be said about successful sales leaders. Leading a sales organization and achieving those ever increasing goals can be extremely rewarding.
SOAR #Performance Group and Verizon Earn Brandon Hall Award for Best Team Development Program https://is.gd/lePhCc #brandonhallaward #consulting #enablement #talentmanagement #teamdevelopment #training
Motivating Sales Professionals to Achieve Maximum Sales Results – #Atlanta Sales Leadership Community https://is.gd/VRijho #coaching #compensation #management #performance #salesleadershipcommunity #talentmanagement
SOAR #Performance Group and TheFork Earn Brandon Hall Award for Best Sales Leadership Development Program https://is.gd/nIZT3f #brandonhallaward #consulting #enablement #salesleader #salesleadership #talentmanagement #training