The final element shared at the Sales Leadership Community breakfast was the importance of sales operations in driving a successful sales transformation. I was reflecting on it this evening, and I estimate that the team at SOAR has been engaged to enable the success sales transformations that have created hundreds of millions of dollars in value for our clients. Then I thought about the sales operations teams that have been involved in our work. As one of the panelists at the breakfast shared, sales operations can make or break a transformation effort.
As we dive deeper into sales transformation, we will focus on the importance of sales talent management. We have a great series on the core of talent management and why it is so important, which can be found HERE. So, we will instead focus on the value of talent management as a part of a sales transformation initiative and how to overcome some of the barriers that organizations often face.
In this part of the series on 6 Key Elements to Effective Sales Transformation, we focus on sales and marketing alignment. The end of the year is one of those treasured times that offers the opportunity for genuine reflection and contemplation of what has occurred over the past year and what will occur in the year to come.
In this part of our series on 6 Key Elements to Effective Sales Transformation, we focus on sales force strategy. Over the past year, I have had the opportunity to speak with hundreds of CEO’s, CMO’s, Business Unit Leaders, Chief Sales Officers, Strategy Leaders and other executives. One of my favorite questions to ask them is: What is your sales force strategy? The reason that I love this question so much is that how a person answers it reveals a tremendous amount about the lens through which they view their business and the world.