As we dive deeper into sales transformation, we will focus on the importance of sales talent management. We have a great series on the core of talent management and why it is so important, which can be found HERE. So, we will instead focus on the value of talent management as a part of a sales transformation initiative and how to overcome some of the barriers that organizations often face.
In this part of the series on 6 Key Elements to Effective Sales Transformation, we focus on sales and marketing alignment. The end of the year is one of those treasured times that offers the opportunity for genuine reflection and contemplation of what has occurred over the past year and what will occur in the year to come.
In this part of our series on 6 Key Elements to Effective Sales Transformation, we focus on sales force strategy. Over the past year, I have had the opportunity to speak with hundreds of CEO’s, CMO’s, Business Unit Leaders, Chief Sales Officers, Strategy Leaders and other executives. One of my favorite questions to ask them is: What is your sales force strategy? The reason that I love this question so much is that how a person answers it reveals a tremendous amount about the lens through which they view their business and the world.
Welcome back to our series on ‘6 Key Elements to Effective Sales Transformation’. Today, we will focus on sales enablement. Close your eyes and think back to 10 years ago. Do you remember the term “sales enablement”? Do you remember a department at your company called “The Sales Enablement Department”? Those of you that do remember were either pioneers in the sales enablement phenomenon or are remembering incorrectly!