Moving From Opportunity-Focused Selling to Account-Based Selling – Sales Leadership Community Meeting Hosted by Chicago Chapter
The February 11th virtual meeting of the Sales Leadership Community hosted by the Chicago Chapter was a great event.
The topic for the meeting was “Moving From Opportunity-Focused Selling to Account-Based Selling”. At this event, the panel of senior executives shared insights, perspectives, and experiences on the differences between opportunity-focused selling and account-based selling. During the discussion, panelists commented on the people/roles involved plus engagement approaches necessary to be successful.
This virtual meeting included 60 minutes of panel discussion plus 30 minutes of virtual networking. Attendees left the meeting with ideas, approaches, and actions to help organizations more effectively engage whether the focus is opportunity-based or account-based.
Host for the meeting was the Chicago Chapter of the Sales Leadership Community with support from DePaul University’s Center for Sales Leadership and SOAR Performance Group.
