Six months after the launch of several strategic products, a Fortune 500 technology company was not seeing improvements in revenue or market share as a result of the product launch.
A SOAR Sales Execution Assessment revealed that reps had been given large amounts of product training, but did not understand how to sell and position the new offerings within their customer base.
SOAR then developed a workshop focused on effectively building and communicating a compelling business case for purchasing these target solutions.
This was delivered using a blended learning approach that included self paced e-learning, virtual instructor lead training and face to face training.
Sales managers were integrated into the program as coaches in order to improve adoption and field execution.
3 months after the deployment of the program, the organization saw a 50% increase in pipeline for the targeted solutions.