INCREASE SALES PIPELINE FOR NEW OFFERINGS
How SOAR helped a technology company drive a 50% increase in sales pipeline for their new offerings.
Six months after the launch of several strategic products, a Fortune 500 technology company was not seeing improvements in revenue or market share as a result of the product launch.
A SOAR Sales Execution Assessment revealed that reps had been given large amounts of product training, but did not understand how to sell and position the new offerings within their customer base.
SOAR then developed a workshop focused on effectively building and communicating a compelling business case for purchasing these target solutions.
This was delivered using a blended learning approach that included self paced e-learning, virtual instructor lead training and face to face training.
Sales managers were integrated into the program as coaches in order to improve adoption and field execution.
3 months after the deployment of the program, the organization saw a 50% increase in pipeline for the targeted solutions.
SALES CAPITAL MANAGEMENT
The rapid pace of change in today’s business environment creates the need for an increasing number of companies to transform their sales organization.
These transformations involve what they sell, who they target, how they sell, and why customers will buy from them.
SOAR Sales Capital Management enables clients to best align their sales team, sales talent, and customer engagement approach with go-to-market strategies to maximize their return on investment and deliver higher amounts of customer value.