INCREASE REVENUE THROUGH NEW MODEL
How SOAR helped a technology company generate a $250 million increase in revenue through leadership development.
A Fortune 500 technology company was facing new competitors and saw its market position and margin falling quickly.
To address these challenges, the organization launched a new direct selling business model.
However, they did not have the correct leadership capabilities to effectively drive and grow this business.
SOAR implemented a Sales Leadership Development program that included a Success Profile, Individual Development Plans, Sales Leadership Summits, Coaching, Mentoring and Execution expectations.
The execution expectations were specifically linked to a business planning approach that SOAR developed for the organization.
The first wave of the program was credited with driving a $250 million dollar increase in revenue.
The program has been active for 5 years.
A study indicated that managers that have been through the program outperform those that have not by 6% in revenue ($26 million per sales manager) and 5% in margin.
The program has received a Citation for Excellence from the American Society of Training and Development and a Gold Brandon Hall Award.
SALES CAPITAL MANAGEMENT
The rapid pace of change in today’s business environment creates the need for an increasing number of companies to transform their sales organization.
These transformations involve what they sell, who they target, how they sell, and why customers will buy from them.
SOAR Sales Capital Management enables clients to best align their sales team, sales talent, and customer engagement approach with go-to-market strategies to maximize their return on investment and deliver higher amounts of customer value.