INCREASE SALES OF STRATEGIC PRODUCT AREAS

Value Creation Selling

Value Creation Selling

When faced with a changing market, organizations need the right go to market approaches, supporting processes and skills in order to drive growth.

Sales Coaching

Sales Coaching

Situation


A Fortune 500 imaging and technology company wanted to generate more revenue from its software and service businesses.

The company had recently divided the software and hardware divisions into separate business units in order to drive growth in the market.

Opportunity


To capitalize on this opportunity, the company was launching a new channel partner reseller to help drive software sales.

A deployment model was launched for the new software that included analytics and cloud-based tools.

These new offerings could not be sold in the same way that the previously emphasized hardware applications could.

The company recognized that capturing new opportunities in this space would require a shift in the sales process, not only to sell a new kind of product but to communicate a new kind of value message.

Approach


To evaluate the current sales environment within the new unit, SOAR ran a diagnostic test across the salesforce to determine what had been working and where there were gaps in the process.

From this insight SOAR deployed a new sales process focused on the new software.

To support this new process, coaching modules were created for managers in conjunction with a skills development session focused on value selling for sales, pre-sales and product marketing teams.

During the value selling sessions, account managers were able to define the value proposition based on real customer experiences and discover best practices for communicating the value message.

Result


60 days after the deployment of the process the client saw an additional $1.5 million in incremental pipeline opportunities over 20 account managers.

SALES CAPITAL MANAGEMENT


The rapid pace of change in today’s business environment creates the need for an increasing number of companies to transform their sales organization.

These transformations involve what they sell, who they target, how they sell, and why customers will buy from them.

SOAR Sales Capital Management enables clients to best align their sales team, sales talent, and customer engagement approach with go-to-market strategies to maximize their return on investment and deliver higher amounts of customer value.