Sales Capital Management: Enabling Sales & Go-To-Market Strategies

When the VP of Sales falls short of expectations, they aren’t the only one who feels the effects. It can create a ripple effect that impacts the entire business. For instance, if financial goals are not met, a company can be cornered into budget cuts and layoffs, stalling future progress of the business. Effects can even be felt outside the company walls. Customer relationships can suffer due to the constant revolving door of sales leaders, exhibiting a lack of consistency and stability within the company. But can a company’s success or failure really be attributable to a single person? The bigger issue is not the leadership change, but the side effects that can come with it. To understand why a qualified VP of Sales is likely destined to see an early exit and leave a struggling company in their wake, we first need to identify the root of the problem.

How does Sales Capital Management work?

In order to effectively align your sales team, sales talent and customer engagement approach, SOAR begins by evaluating the current state of your sales and marketing execution. We then evaluate how your sales capital, that is your team, talent and engagement approach, supports your current sales and marketing execution. This evaluation approach identifies gaps across your sales and marketing organization so that you can prioritize areas for improvement and develop a path forward towards successful sales and marketing execution. To close these gaps, SOAR provides a customized offering of skills, concepts and frameworks designed to address your organizations unique sales and marketing challenges and deliver real and lasting business results. Since the focus of this approach is on leveraging your existing sales capital, it provides minimal disruption to the organization while driving significant improvements in sales results.

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Sales Capital Management: Enabling Sales & Go-To-Market Strategies

Sales Capital Management: Enabling Sales & Go-To-Market Strategies