In today’s business environment, change is a constant that cannot be escaped. Changing customer preferences are putting pressure on all businesses to adopt new strategies and execute them seamlessly. Increasing competition is a constant as industries adapt to a “new normal” that requires faster time to market for new products and services, new ways to connect with customers in an increasingly social world and the ability to respond to threats from new competitors in the market. The right strategy with the right people to execute the strategy is paramount in a rapidly changing business environment.
In response to these driving forces, organizations globally are setting objectives focused on increasing profits and prospering in the “new normal” of accelerated change. In developing strategies to increase profitability in a rapidly changing business environment, these objectives are frequently focused on growing revenue and reducing cost. This white paper will focus on the “growing revenue” factor in the profitability equation as this is the area where we hear the greatest focus in our discussions with clients today. After a long period of restructuring across industries to drive cost savings, do we have the right talent, team and customer engagement approach to achieve these new growth objectives?
If we consider a set of revenue growth strategies and the people implications, it provides an interesting perspective for one of the paradoxes of strategy. Most strategies fail not because they weren’t good strategies, but because of poor execution. If we make the extension to what is required for successful execution, Soar Performance Group believes people are the key to successful strategy execution.
SOAR Strategic Talent Development: Maximizing Talent to Drive Improved Sales Performance (white paper)