In this episode, John sits down with David Cohen of LinkedIn to discuss his take on the importance of diversity for building a top performing sales organization.
This episode is about an Atlanta Sales Leadership Community event where executive sales leaders provided valuable perspectives and advice on using technology to improve the customer buying experience.
A new generation of buyers has grown up with the subscription buying model, a model promoted every day through the proliferation of apps offering everything from fitness to finance – all delivered at the tap of a finger.
In his book, Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, Tien Tzuo, founder of Zuora, says executives need to think about how their companies will thrive in a subscription business. According to Tzuo: “If you’re not shifting to this business model now, chances are that, in a few years, you might not have any business left to shift.”
Recently, our team had the privilege of attending the board meeting for a large division of a Fortune 500 company. The topic for this discussion was how their organization will grow at 5x the rate of their market. Yes, you read that correctly. Their organization believes so strongly in product and people that they have decided that they will brave the journey to grow not 2x or even 3x, but 5x the rate of their market