Articles Tagged with: B2Bsales
September 28, 2018 — Changes in Customer Decision Making Teams — Chicago Sales Leadership Community

Meeting Topic: Changes in Customer Decision Making Teams

September 28, 2018 -- Changes in Customer Decision Making Teams -- Chicago Sales Leadership Community

  • Customers are taking longer to make buying decisions.
  • Customers decision making often involves a team of stakeholders.
  • These decision making teams are getting larger and include both formal and informal members.

Please join the Chicago Sales Leadership Community meeting on September 28th as executive sales leaders from the community share insights and perspectives they have on ways their companies are successfully adapting to this changing buyer behavior.  You will leave the meeting with approaches you can use to better align the sales process to the customer buying process.

Why should you attend the meeting?

September 28, 2018 -- Changes in Customer Decision Making Teams -- Chicago Sales Leadership Community

The meeting offers opportunities to:

  • hear from other sales leaders to get their perspective on important topics you may also face within your company
  • meet other sales leaders from the area to expand your personal and professional network
  • connect with university students participating in the sales program to identify potential sales talent for your organization
  • ask your questions to get further insights from other attendees
  • get a free coffee and / or breakfast.

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Are you at risk of being irrelevant to today’s buyers? Three things that you can do about it:

Are you at risk of being irrelevant to today’s buyers? Three things that you can do about it:

It’s no secret the customer buying experience has changed the relationship between consumers and businesses. In fact, many sales organizations have become irrelevant to today’s buyers. Consumers are more empowered with their own data and research and they are coming to sales organizations with the solutions vs. coming for the solutions. At an Atlanta Sales Leadership Community event we talked to executives from Cox Communications, Kaiser Permanente, and Georgia Pacific about how this impact has affected their companies.

Here are some initiatives your sales organization should implement to meet the demands of the customer buying experience:

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