Curiosity is a pre-condition for innovation and the culture of your business is ultimately the sum of your actions. Creating a culture of curiosity in your organization will generate more ideas and lead to innovation in your organization. In his book Diffusion of Innovations, Everett Rogers defines innovation as “An idea, practice or object that is perceived as new by an individual or other unit of adoption”. In an organization, there are various forms of innovation. Products, services, company structures and ways of engaging customers can all be innovative. An innovation does not have to be unique to the world, but must be new to those interacting with it and those affected by it. In other words, it must be new to the organization or industry to be considered innovative.

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