Articles Tagged with: Innovation Leadership
3 Reasons You Need A Perspective Going into the New Year

3 Reasons You Need a Perspective Going into the New Year

Why do you need a perspective going into the New Year? People with a perspective have a point of view, they engage more, and are able to see the world differently.

I took a drawing class last year called “Drawing on the Right Side of the Brain.”  To say that I did not receive the gift of drawing is a little bit of an understatement.  Writing words is relatively easy, but drawing a straight line even with a ruler has historically been a challenge for me. Can you relate?

Now, “Drawing on the Right Side of the Brain,” for all of those who remember some of the “brain” anatomy, is all about engaging the creative right side of the brain.  The left is the more logical side of the brain.  A number of interesting things occurred as I was instructed on drawing and worked through the activities during class.

Before we get to that, you are probably wondering what all this has to do with growing your business, improving performance, driving change, sales or sales leadership topics that I usually comment on.  Stay with me!  Here’s what happened:

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Selling Innovation Is Hard Without Tenacity and Innovation Leadership | Part 4

Deadly sins 6 and 7 that contribute to why selling innovation is hard relate to tenacity and innovation leadership. In the first 3 parts of our series on why selling innovation is hard (see Part 1, Part 2, and Part 3), we covered deadly sins 1 through 5. If your sales team has managed to avoid these 5 sins, make sure they avoid the last 2 deadly sins:

  • Lack of tenacity
  • Lack of innovation leadership

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Selling Innovation Requires Understanding Customers and Being Curious | Part 3

In previous installments of this series on the seven deadly sins impeding your sales team from successfully selling innovation, we defined innovation and discussed the importance of understanding the customer’s business and how your company can help customer’s innovate. Once your sales team has avoided these first 3 sins, you want to be sure they dodge sins four and five by:

  • Understanding which customers are good targets for innovation
  • Being curious

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To Sell Innovation, You Must Uncover Why Customers Want Innovation and How It Helps Them | Part 2
To Sell Innovation, You Must Uncover Why Customers Want Innovation and How It Helps Them

We are going to discuss the second and third deadly sins related to selling innovation. Think back to the ‘Shark Tank’ situation described in part 1. Contestants invited to the show are confident that they bring with them an innovation that customers will buy. After they briefly introduce the sharks to their innovation, contestants who have a chance to succeed must address:

  • Why their target customers would need/want their innovation
  • How their innovation (and only their innovation) will help the target customers innovate

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