Out with the old— in with the new!
Flying cars, hover boards, and self-lacing shoes may not have come to fruition like Marty McFly expected in Back to the Future 2, but there is no doubt that the advancement of technology has impacted every aspect of today’s society. In the world of business, it is imperative that companies stay on trend, if not ahead, of advancements that may affect the relationship between customers and businesses. Technology has made it possible for customers to grocery shop through an app and even get 3D prints of their foot for individual customization of shoes, leaving many businesses wondering how they can use technology to improve the customer buying experience. The newfound trend is that B2B customers are now looking for the same buying experience as B2C companies.