It’s no secret the customer buying experience has changed the relationship between consumers and businesses. In fact, many sales organizations have become irrelevant to today’s buyers. Consumers are more empowered with their own data and research and they are coming to sales organizations with the solutions vs. coming for the solutions. At an Atlanta Sales Leadership Community event we talked to executives from Cox Communications, Kaiser Permanente, and Georgia Pacific about how this impact has affected their companies.
Here are some initiatives your sales organization should implement to meet the demands of the customer buying experience: