We have all heard that markets, customers and our sales environment are changing. Buying behaviors are changing. Customers are changing. Expectations inside the sales organization are changing due to the growing Millennial Sales Force. The ability to be flexible and readily adapt to change is a critical capability to ensure the effectiveness of your sales strategy. This morning, the Atlanta Chapter of the Sales Management Association quarterly breakfast addressed the topic of “Key Trends in Sales Force Effectiveness”.
Have you ever wondered how your sales team can more effectively use social media as a part of the selling process? You are not alone! Many sales leaders have realized that social media is a major force impacting the business landscape. Few seem to have a strong grasp of how to harness this force to make an impact on their results. A recent Atlanta Chapter meeting of the Sales Management Association addressed the topic of “Sales Success in a Social Media World.” The event featured an expert panel of Barbara Giamanco, President of Social Centered Selling LLC and Frank Iannotti, Area Vice President of Enterprise Accounts at Salesforce.com. Throughout the discussion, the panelists shared some of their secrets for success with Chapter members.