Buyer behavior is changing at an accelerated pace. These changes are driving new requirements for organizations to engage differently. Research from organizations like Gartner, TSIA and the Sales Leadership Community are showing:
In order to effectively differentiate, win, and grow in this environment, organizations must engage differently across their buyers, teams, and leaders.
Recent research from TSIA has shown that organizations with an engagement model aligned with their customers that leverage value based engagement principles have 39% greater return on effort across their sales and customer success teams.
This means organizations that aren’t engaging differently are,
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