DRIVE REVENUE GROWTH IN STRATEGIC INNOVATION PRODUCTS
First, SOAR worked with the Global Sales Enablement department to identify the approaches, skills and behaviors that would drive success in the new product areas, based on a customer centric view of innovation.
SOAR then conducted an innovation assessment which diagnosed the company’s current selling environment and where they were in alignment with their goals.
To make the transition to a new way of selling a success, SOAR designed a program that would enable the company’s leaders to lead the change.
The program included an instructor led session in which leaders were given the tools and training to drive a new, innovation focused sales culture within the organization.
Following the session, the leaders returned to their teams to deploy a supporting program designed especially for sales representatives.
Within a year of the initial roll out of the program, the client experienced an increase in bookings of 103% indicating a successful adaptation of innovation selling throughout the company.