
By now, we’ve all interacted with AI through customer support chatbots, automated purchase journeys, or digital assistants. While automation can handle routine transactions efficiently, things get more complicated in the
Buyer behavior is changing at an accelerated pace. These changes are driving new requirements for organizations to engage differently. Research from organizations like Gartner, TSIA and the Sales Leadership Community are showing:
In order to effectively differentiate, win, and grow in this environment, organizations must engage differently across their buyers, teams, and leaders.
Recent research from TSIA has shown that organizations with an engagement model aligned with their customers that leverage value based engagement principles have 39% greater return on effort across their sales and customer success teams.
This means organizations that aren’t engaging differently are,
How SOAR helped a medical diagnostics company increase share of wallet and generate incremental opportunities.
Learn how SaaS edtech provider Achieve3000 partnered with SOAR to drive a $7 million improvement in retention.
How SOAR helped a technology company drive growth in strategic innovation products.

By now, we’ve all interacted with AI through customer support chatbots, automated purchase journeys, or digital assistants. While automation can handle routine transactions efficiently, things get more complicated in the

Three critical perspectives for professionals navigating the rapidly evolving relationship between AI and GTM.

Speaker John Thackston Session Abstract Recorded at Seismic Shift on September 10, 2025, this 30-minute conversation explores the evolving landscape of sales methodology in the age of AI. John begins
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