Buyers

Engage Buyers Differently

Buyer behavior is changing at an accelerated pace, driving new requirements for organizations to engage differently. Recent research from TSIA shows:  organizations with an engagement model aligned with their customers and which leverage value-based engagement principles have 39% greater return on effort across their sales and customer success teams.  Addressing challenges across the full lifecycle is critical, from landing new customers, to driving adoption of solutions, expanding existing accounts and renewing/retaining customers.

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