A partnership between universities, executive sales leaders, and SOAR Performance Group to create a forum for best practice sharing and executive networking within the local markets. It also creates networking and mentoring opportunities for senior sales executives with university students. Each community is led by an advisory board with representatives from companies in different industries and with different go-to-market models.

Events include a networking breakfast followed by a panel discussion on a relevant industry topic chosen by board members and SOAR Performance Group. Meetings are held quarterly and hosted by the partner university or other local venue.

In partnership with Georgia State University, SOAR launched its flagship community in Atlanta, GA. Since its inception, the Atlanta Sales Leadership Community has grown to include senior executives from Coca-Cola, AT&T, IBM, Elavon, Ricoh, Netsuite and Ernst & Young in addition to other emerging growth companies. The second community has been launched in Chicago, IL in partnership with DePaul University’s Center for Sales Leadership.

Success Stories

As a founding university partner, Georgia State University has experienced first-hand the tremendous success of the Sales Leadership Community within the Atlanta market. The partnership has provided increased exposure for the school, career opportunities for the students and access to industry leaders within the community. Additionally, the partnership has created an opportunity for leading practitioners to teach classes at the university and form mentor-student relationships.

Expanding the Community

Based on the success of the initial chapters, SOAR Performance Group is looking to develop new partnerships and expand the Sales Leadership Community into new markets.  As the community grows, SOAR is looking for universities interested in entering into this kind of partnership within their local market.  Joining SOAR in this effort will place the local university at the forefront of the movement to expand sales education at the collegiate level. Partner universities will also have the opportunity to join SOAR Performance Group in the establishment of a national case competition.

Current Chapters

If you are interested in forming a community, joining the advisory board of a current chapter, or participating in a panel discussion, please contact us.