Speaker John Thackston Session Abstract Recorded at Seismic Shift on September 10, 2025, this 30-minute conversation explores the evolving landscape of sales methodology in the age of AI. John begins
TESTIMONIALS
"That hands-on feel is what makes a program successful. That's the difference [working with SOAR] versus working with others I have in the past… the white glove service you don't get often in life anymore." Read more
"Our quantitative outcomes went up significantly because we were having better conversations around measurements that a leader of a post sales organization cares about." Read more
"I like that we're able to combine our obvious competence in enablement with your subject matter expertise and craft something that we know is going to be effective for our teams." Read more
ENGAGE DIFFERENTLY
Buyer behavior is changing at an accelerated pace. These changes are driving new requirements for organizations to engage differently. Research from organizations like Gartner, TSIA and the Sales Leadership Community are showing:
- Buyers are 50-75% through their evaluation process before engaging with sales teams
- 70% of organizations are experiencing growth in revenue from subscription based offers
- 62% of organizations are experiencing a decline in revenue from product based offers
Buyers
Teams
Leaders
In order to effectively differentiate, win, and grow in this environment, organizations must engage differently across their buyers, teams, and leaders.
Recent research from TSIA has shown that organizations with an engagement model aligned with their customers that leverage value based engagement principles have 39% greater return on effort across their sales and customer success teams.
This means organizations that aren’t engaging differently are,
- Suffering from reduced business performance
- Losing in their market by creating poor customer experience
- Experiencing inefficiency with their customer facing teams
Organizations that Engage Differently are able to
Accelerate Revenue Growth
Elevate Team Performance
Pivot Go To Market
Outcomes achieved by SOAR clients through Engaging Differently
- Accelerating growth rates by as much as 30% year over year
- Reducing net churn by more than 20%
- Increasing customer adoption by more than 22%
- Saving over $1million through improved hiring and ramping of new sales team members
Land
ADOPT
EXPANd
RENEW
Engaging Differently impacts the full lifecycle, from landing new customers, driving adoption of solutions, expanding existing accounts and renewing/retaining customers. SOAR can help you Engage Differently to address problems like :
- Elongated Sales Cycles
- Increasing Churn/Downsell
- Pressure on Deal Sizes
- Decreasing Renewal Rates
Differentiate, Win, and Grow
GROW SHARE OF WALLET
WITH TOP ACCOUNTS
How SOAR helped a medical diagnostics company increase share of wallet and generate incremental opportunities.
ACCELERATING RETENTION
& Growth for Achieve3000
Learn how SaaS edtech provider Achieve3000 partnered with SOAR to drive a $7 million improvement in retention.
DRIVE
GROWTH
IN STRATEGIC INNOVATION PRODUCTS
How SOAR helped a technology company drive growth in strategic innovation products.
Seismic is the leading AI-powered enablement platform that equips customer-facing teams with intelligent automation, predictive insights, and personalized content—helping them engage clients effectively and drive business growth. SOAR has worked
If your teams and systems remain isolated, AI will struggle to help you grow. Steve Frost shares 3 ways executives and team leaders can break the silo cycle and prepare for AI.
See us on social media and follow us to stay up to date:
© 2011-2022 SOAR Performance Group, Inc. All Rights Reserved. Privacy Policy