A Fortune 500 technology company was facing new competitors and saw its market position and margin falling quickly.
To address these challenges, the organization launched a new direct selling business model.
However, they did not have the correct leadership capabilities to effectively drive and grow this business.
SOAR implemented a Sales Leadership Development program that included a Success Profile, Individual Development Plans, Sales Leadership Summits, Coaching, Mentoring and Execution expectations.
The execution expectations were specifically linked to a business planning approach that SOAR developed for the organization.
The first wave of the program was credited with driving a $250 million dollar increase in revenue.
The program has been active for 5 years.
A study indicated that managers that have been through the program outperform those that have not by 6% in revenue ($26 million per sales manager) and 5% in margin.
The program has received a Citation for Excellence from the American Society of Training and Development and a Gold Brandon Hall Award.
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