John Thackston is the CEO and Co-Founder of SOAR Performance Group. John is responsible for ensuring the success of our clients through effective client relationship development and project management.  Additionally, John supports the overall strategic direction and operational management of the company.

During his tenure with the company, John has supported the growth of our practice by providing exceptional service to our industry leading clients. John leverages his expertise in designing, developing, and deploying Sales Capital Management℠ projects to help our clients effectively drive new go-to-market approaches and improve bottom line results. Additionally, John has been asked to share his perspective on business to business sales as a guest speaker and panelist for the Sales Management Association.

John is a Cum Laude graduate of Washington and Lee University where he was a 4 year member of the football team. Additionally, in John’s prior experience he supported areas of sales, customer relationship management, and finance at both Cousins Properties and Metropolitan Real Estate Equity Management.