Success in today’s environment requires superior buyer engagement by the entire team across the full lifecycle.  Organizations must carefully design the teams and the roles within the teams to align with the buyer journey.  Clear expectations about the success of the team and role must be defined.  These expectations form the basis for hiring the right people and supporting them during the ramp up to full productivity.  These expectations also assist existing talent in determining both areas for development as well as approaches to rapidly build the knowledge, skills, and capabilities required for success.