Today, leaders who drive the most sustainable results have a strong grasp of the need to deliver on short-term objectives while also advancing on mid- and long-term strategic objectives. Too often, leaders struggle to balance short-term execution with long-term objectives. Teams perform best for leaders that clearly communicate a vision, strategies to achieve the vision, actions to support each strategy, and metrics to measure progress. Outstanding leaders demonstrate the ability to adapt to the changes taking place in the market and with the buyers. The best leaders also know there is a time to lead, a time to manage, and a time to coach.
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