Episode 46: How the CRO (Chief Revenue Office) Role is Changing
Carl Herman, John Thackston and Fernando Moreno shared insights and perspectives on the changing role of the Chief Revenue Officer (CRO).
The discussion covers their views on:
- What are the new and different expectations of the CRO?
- What are the reasons that companies are redefining these expectations of the CRO?
- How should CROs adjust to these changing expectations?