John also shares valuable insights for businesses, highlighting the need to shift from aggressively pursuing leads to identifying and addressing your customers’ most pressing challenges. 🕵️‍♂️🔍 Here’s the twist: it’s not about pushing a product, but rather understanding what keeps your customers up at night 🎯 And finally, say goodbye to the hard sell! 🤯 John emphasizes that by focusing on value and relevance, you become the trusted advisor your customers have been searching for. 🔎💼”