Welcome back to our blog series on the Eight Essentials for Scaling Sales Success. Last time, we talked about the importance of having a sales strategy to achieve success and quick tips for spreading that strategy through the organization. Now, our focus turns to the next essential step in the process of scaling sales success which is building buy in for the sales strategy.
How do ensure that your team will buy into the sales strategy?
Most salespeople have seen presentations on ‘new and different’ sales strategies. These are most frequently delivered at kickoff meetings with a hefty dose of ‘rah rah’. So, how do you make sure that your teams will actually buy into the strategy? Adopting a new strategy is not as straight forward as the chain of command in the military, where orders are given and then immediately followed without question.