Welcome back to our blog series on the Eight Essentials for Scaling Sales Success. Last week, we discussed the importance of understanding your organization’s ability to execute the strategy. While identifying your sales organization’s capabilities to execute on the strategy is very important, it is just as important to identify its limitations. An organization’s success in executing the strategy will go only as far as its weaknesses will allow. This brings us to our fifth essential for scaling sales success: Closing Capability Gaps.

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