Why Does Everyone Talk About Sales Transformation, But Few Experience It?
Why does everyone talk about sales transformation, but few experience it? Welcome back to our series on Considerations for Your Next Sales Transformation. Previously we talked about what transformation is and its various types. In part 2, we are going to discuss why you often hear so much talk about transformation, but rarely see it happen. Revisiting our home renovation example from Part 1, my wife and I often talk a lot about “doing” certain things to the house. Whether it be painting the front shutters and front door or renovating the basement to add an extra guest room and bathroom, in the end it’s all talk and a lot of insincere excitement.
