Imagine a CXO who looks tired, stressed and worn down. When this person first took on the role, they were bright, happy and full of ideas. They were motivated by a vision to transform the structure and operations of the organization. Sadly, as happens to most, everyday responsibilities impeded this journey to change. Today, the pressures of increased competition, economic volatility and varying customer expectations direct the CXO to be predominantly concerned with keeping up with the changing environment and staying ahead of the competition. However, this approach only keeps their head above water. In order to become a hero to customers and employees, the CXO must overcome business as usual and move beyond the status quo.