When we first started SOAR, one of the first questions I asked myself was: “Why would someone want to hire a sales consulting firm?” Ultimately, companies hire sales consulting firms to improve their results, but in today’s world, there are many different alternatives.  Below are 5 reasons to hire a sales consulting firm and why a good sales consulting firm should be your first choice when looking to improve sales results:

1. Sales consulting firms can offer a fresh perspective: Many times a neutral third party view of a situation can reveal challenges or opportunities that are not obvious to those within your organization.  The diagnostic approach that a good sales consulting firm can offer identifies gaps and accelerates the improvement of results.
2. You have a day job: Many times diagnosing and providing corrective guidance for the challenges facing a sales organization is a full time job.  Many sales executives do not have time to fulfill the commitments of their day job while also taking on the heavy lifting required to improve sales results.
3. Your company is unique: Many of the alternatives for improving sales performance such as standard training, CRM systems or motivational speakers offer a “one size fits all” approach.  For most companies, this is inadequate as their products and sales organization are too unique for a “one size fits all” approach to create lasting change.
4. Sales consulting firms can combine internal and external best practices: For most sales organizations, there are some pieces of the equation that are working.  There are typically also areas that could be improved.  A good sales consulting firm can enable your organization to make the most of what is working and leverage their experience and content to strengthen areas that need improvement.
5. Sales organizations are complex:  At the end of the day, building a world class sales organization is a complex undertaking.  The experience and guidance that a quality sales consulting firm can bring to the table can help you to reduce this complexity and drive real results.