Communicating the Customer Value Created is Key 5 in a Sales Leader’s Guide to Selling Value
Welcome to our final installment of A Sales Leader’s Guide to Selling Value blog series which talks about communicating the customer value created. This blog series is for sales leaders and focuses on how to execute a value creation selling approach. We have already created value for the customer by understanding the customer’s business and solving the customer’s challenges. We have also already set ourselves up to win the business by differentiating the value of our advantages from the competition and by quantifying the value created. All that is left to do now is effectively communicate the value that will be created.