Monthly Archives: June 2014
Home / June 2014
June 19, 2014
Communicating the Customer Value Created is Key 5 in a Sales Leader’s Guide to Selling Value
Welcome to our final installment of A Sales Leader’s Guide to Selling Value blog series which talks about communicating the customer value created. This blog series is for sales leaders and focuses on how to execute a value creation selling approach. We have already created value for the customer by understanding the customer’s business and solving...

Read More >>

June 13, 2014
Quantifying the Customer Value Created is Key 4 in a Sales Leader’s Guide to Selling Value
Welcome back to our latest installment of A Sales Leader’s Guide to Selling Value blog series. At this point we have established the importance of: understanding the customer’s business how to solve the customer’s business challenges differentiating the value created to executing a value creation selling approach. It is time now for Key #4, Quantifying the...

Read More >>

June 5, 2014
Differentiating the Value Created is Key 3 in a Sales Leader’s Guide to Selling Value
Value Creation Selling is about creating mutually beneficial value. So far in our blog series, that is what we have done. By understanding what the customer values most and solving the customer’s business challenges, we have created potential value for their business and our business as well. However, we still have not done anything that...

Read More >>