Customer-Centric Sales Enablement is Critical Element 2 to Effective Sales Transformation
Welcome back to our series on ‘6 Key Elements to Effective Sales Transformation’. Today, we will focus on sales enablement. Close your eyes and think back to 10 years ago. Do you remember the term “sales enablement”? Do you remember a department at your company called “The Sales Enablement Department”? Those of you that do remember were either pioneers in the sales enablement phenomenon or are remembering incorrectly!