Social networking has moved beyond our personal lives. It is a tool for engagement and relationship building. We see B2C brands using social media regularly, but it has also become a legitimate selling strategy in the B2B arena.
Here are 5 reasons to use social selling in B2B environments:
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In today’s marketplace, one thing that stays top of mind in sales organizations is that “we could be/should be doing better than we are now”. Sales leaders know the pressure of growing revenues and profits, quarter after quarter, year after year. Even after the best months, quarters and years, the expectations require more. If the growth falls short, it may take a long time to diagnose. Even when the growth meets (or exceeds) expectations, the exact reasons may not be evident (and therefore, not easily repeatable).
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