SOAR expands presence in Silicon Valley to serve growing portfolio of market leading clients

Atlanta, GA – SOAR Performance Group, Inc.™ is pleased to announce the addition of Mark Patenaude as Regional Director for strategic growth markets. As Regional Director, Mark will be responsible for driving new business growth for SOAR with select clients wanting to drive accelerated growth in revenue and profitability through the implementation of SOAR’s Sales Capital Management solutions.

“Mark’s experience in the Silicon Valley market creates a real opportunity to build expanded relationships with strategic clients in the region,” said Charlie Thackston, President of SOAR Performance Group. “His passion for the sales profession, experience building teams and skills in accelerating revenue growth will enable him to quickly make a positive impact for our clients and our business. This is perfect timing to focus on continued growth with our recent recognition by Inc. Magazine as one of America’s fastest growing privately held companies.”

Mark brings SOAR and SOAR’s clients nearly 25 years of sales experience with companies ranging from startups to Fortune 500. Throughout his career, Mark has been successful as an individual contributor, sales manager and senior executive. His experience spans different go-to-market strategies and multiple industries with a consistent presence in the Silicon Valley market.

About SOAR Performance Group

SOAR Performance Group is a customer focused sales consultancy headquartered in Atlanta, GA that applies an analytic and fact based approach to sales performance improvement. Our customer success is achieved on a global basis through a custom process of insights, consulting and training centered around a comprehensive understanding and connection to each client’s business. We call this unique approach Sales Capital Management. For more information on SOAR Performance Group, contact John Thackston at or visit