Articles Tagged with: alignment
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May 28, 2020
The ‘Who’s Who’ You’re Underestimating in the Buying Cycle
When dealing with a complex account, every good seller will ask themselves this critical question… Who are the key players in the purchasing decision? The answer, unfortunately, is rarely as simple as it may seem. In today’s selling environment, there are a multitude of influences that affect purchase decisions within an organization. With widespread shifts...

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May 18, 2020
Customer Success + Sales Alignment = The Key to Accelerated Growth
The following piece is a collaboration between John Thackston of SOAR Performance Group and Tony Smart, Head of Services and Strategic Advisory at Gainsight.While spending time with c-level executives across a broad range of companies over the past two months, three truths have become abundantly clear:Everyone has re-written their forecasted plan for the year.A huge...

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