John Thackston
Recorded at Seismic Shift on September 10, 2025, this 30-minute conversation explores the evolving landscape of sales methodology in the age of AI.
John begins by building the case that while some may predict AI is the ‘death of sales’, the roles of the sales person has successfully evolved through every major technology platform shift in history.
He then reveals the impact of AI on buying behavior and the importance of skills and coaching in leveraging AI effectively.
At SOAR, we believe that while AI can enhance efficiency and replace certain repetitive tasks, the human element remains crucial in sales and customer success.
Companies that successfully integrate AI with strong processes and skills are more likely to thrive in this changing environment.
Listen or watch below!