What would a 10% increase in new account revenue mean to your business? How about 20%? Imagine that for a moment. You’re probably thinking about the great sales rewards trip to Hawaii or the organizational awards you might receive and certainly the big bonus check that could result from such a jump. It turns out that you aren’t the only sales executive focused on acquiring new accounts.
Driving the right mindset, practices and behaviors required for your sales organization to deliver predictable, repeatable and meaningful results. Robert Sutton, a professor at the Stanford Graduate School of Business, did some interesting research on how organizations can scale best practices.
A theme arose as a result of several discussions with senior executives at Fortune 500 companies who were working to build a more customer focused organization. Once a new or improved way of doing business was discovered, getting it to spread throughout the organization proved to be very difficult. Sutton called it the Problem of More while the executives often described it as the challenge of “scaling” or “scaling up”.
In this part of the series on 6 Key Elements to Effective Sales Transformation, we focus on sales and marketing alignment. The end of the year is one of those treasured times that offers the opportunity for genuine reflection and contemplation of what has occurred over the past year and what will occur in the year to come.
Thank you to everyone that came out to the Atlanta Sales Leadership Community meeting. It was a great opportunity to network, share and learn. The meeting included a panel discussion on “Leading in an Environment with an Accelerating Pace of Change”. The panel from the community shared insights and perspectives on leading in an environment with an accelerating pace of change.
Welcome back to our series on ‘6 Key Elements to Effective Sales Transformation’. Today, we will focus on sales enablement. Close your eyes and think back to 10 years ago. Do you remember the term “sales enablement”? Do you remember a department at your company called “The Sales Enablement Department”? Those of you that do remember were either pioneers in the sales enablement phenomenon or are remembering incorrectly!
© 2011-2022 SOAR Performance Group, Inc. All Rights Reserved. Privacy Policy