Understanding What The Customer Values Most is Key 1 in a Sales Leader’s Guide to Selling Value
In the opening blog to the series, A Sales Leader’s Guide to Selling Value, we established how value creation selling can enable your business to be viewed as strategic to your customer’s business and enable the creation of mutually beneficial value. The creation of mutually beneficial value can mean competitive advantages for your customers and increased customer loyalty, higher win rates and increased deal sizes for you. In order for your sales organization to execute a value creation selling approach, they must understand what the customer values most.
