Predictable, Repeatable Results
The Situation:
A leading telecommunication firm wanted to substantially grow its broadband business to offset the continuing decline of the traditional wire-line business which was being eroded by mobile and competition from cable providers. Growth of the broadband business required a new go-to-market strategy focused on penetrating high population density properties to accelerate growth and differentiating the offering from the cable providers who were ahead of them in entering this target market.