This episode is hosted by John Thackston, Vice President of Client Engagements at SOAR Performance Group, and features guest speaker Toby Carrington, Senior Vice President, Head of Global Sales Operations at Siemens Healthineers. Toby provides insight, initiatives and ideas surrounding the topic of strategic customers and selling in the healthcare space.
This episode is about an Atlanta Sales Leadership Community event where executive sales leaders provided valuable perspectives and advice on using technology to improve the customer buying experience.
A new generation of buyers has grown up with the subscription buying model, a model promoted every day through the proliferation of apps offering everything from fitness to finance – all delivered at the tap of a finger.
In his book, Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, Tien Tzuo, founder of Zuora, says executives need to think about how their companies will thrive in a subscription business. According to Tzuo: “If you’re not shifting to this business model now, chances are that, in a few years, you might not have any business left to shift.”