In today’s market, sales leaders must prioritize attracting, developing, and retaining sales talent.


1. The stakes are higher. With the availability of jobs, employees are less concerned with job loss. Younger generations in the workforce also expect more from employers than previous generations. They are not afraid to either quit or disengage if they are unsatisfied.

2. The cost of losing an employee is substantial, even more so in sales. According to the Society for Human Resource Management, the overall cost of hiring–including hard and soft costs–is estimated to be three to four times a position’s salary. In sales, the opportunity cost increases that number. A position with a $1M sales quota will lose your organization over $83,000 a month until you bring in a new hire.

A panel of sales leaders at the Atlanta Sales Leadership Community identified four keys to attract, develop, and retain the right sales talent for your organization.

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